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n engaging story with vibrant illustrations, The Most Important Story Ever Told, introduces children to the love of Jesus Christ and God's plan of salvation. This Gospel booklet is undeniably one of the most successful evangelistic tools available. With more than 60 million copies in print in over 100 languages, it has its proven effectiveness through numerous ministries around the world.

Its colorful animation-style illustrations and unique presentation of the Gospel have made The Most Important Story Ever Told extremely popular among both children and adults, giving it an international appeal that reaches across cultural lines. More importantly God has used this little book not only to introduce the story of His son, Jesus Christ, to tens of millions of people - but also to help bring them to an understanding of the personal relationship with Christ as their Savior.

Because of its effectiveness, The Most Important Story Ever Told has also been used by numerous well-known Christian ministries, including Operation Mobilization, Luis Palau Evangelistic Association, Christian Broadcasting Network (CBN), Child Evangelism Fellowship and Billy Graham Evangelistic Association.

Approximately 40 percent of the text is Scripture, and every word was carefully chosen to point to the Bible and the saving grace of Jesus Christ. The writing team prayed over every aspect of the booklet and painstakingly sought God's direction at each step from outline to text and sketches to full illustrations. The product was then reviewed and revised by church leaders around the world to achieve an unprecedented international feel and interdenominational presentation of the Gospel. To God be all the glory!

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