The Most Important Story is the story of God’s love and saving grace for all of mankind.

It is John 3:16: “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

Our objective is the same today as it has been for these past 25 years, to share the love of God with children and families all over the world and bring them hope and ultimately to faith in the Lord Jesus Christ.

We are called to serve the body of Christ, providing effective Gospel materials to reach countless millions who are looking for answers to life and eternity:

John 17:3 “Now this is eternal life that they may know you, the only true God, and Jesus Christ, whom you have sent.”

To these same churches and ministries in the US and beyond, we thank God for you, as out of your love for God, and for people around the world, you work tirelessly to share hope for today and for all time in order that children and their families too, may have hope and come to faith in Christ.

Together, we share The Most Important Story, and we do that by providing materials that clearly and very attractively present the Gospel.

Our books powerfully tell the simple gospel story for kids at home and around the world.

Over 93 million copies of our flagship MIS book have been distributed in over 100 languages. It’s designed for kids with eye-catching artwork and the text is 50% Scripture. This book is available in print in the US and Canada in English and Spanish and in over 100 different languages, through free PDFs and digital versions

“If I could relive my life, I would devote my entire ministry to reaching children for God.”

—D.L. MOODY