Our Story

From one underground printing
to 160 countries.

For over 30 years, The Most Important Story has equipped pastors, missionaries, and faith leaders with the most effective and accessible Gospel presentation for children — wherever in the world they serve.

Our Mission

It is our mission to equip you with the most effective and attractive Gospel presentation available so you can share the greatest gift of all: the redeeming love of Jesus.

96M+
copies of God's Word distributed
160+
countries reached worldwide
25+
years of continuous ministry
1995
first printing — Vietnam, in secret
The Story Behind the Story

What God has done in twenty-five years.

Ninety-six million copies of God's Word. One hundred and sixty countries. None of it the work of any one person, ministry, or strategy — but the work of God's people across continents and decades, carrying the same simple book into the hands of children who had never heard the Gospel.

The Most Important Story Ever Told began with one secret printing in a country closed to the Gospel. Today, its illustrated pages are read aloud in churches, schools, refugee camps, government libraries, and remote villages on every inhabited continent. The next 100 million copies are already being prayed for — and printed.

"And now the word of the Lord is ringing out from you to people everywhere." 1 Thessalonians 1:8 NLT
Read the full history

The Story Behind the Story

By the grace of God, these last 25 years we have seen 96+ million copies of God's Word distributed through The Most Important Story family of materials. They have reached 160 countries during this time. Our vision in 2020 and beyond is to distribute the next 100 million copies — truly. Won't you join with us in sharing God's Word to share His love and bring hope and faith to children and families the world over.

As you read the history of The Most Important Story, we ask you to join with us in thanking God for the astounding miracles of transformed lives through His Word. May this account also encourage you to share the Gospel in your daily lives.

Background — Vietnam, 1995

As David had grown up in Vietnam as a missionary kid and there as a 10-year-old first began distributing Gospels of John with his missionary Dad, it was there that he first wanted to provide The Most Important Story to the children of Vietnam.

The Most Important Story was first printed in Vietnam in December 1995 under communism. The situation was extremely difficult. The pastor overseeing the printing had only recently been released from prison, so it had to be printed secretly by the underground church.

Further complicating the situation was acquiring the paper to use in the printing. All they could obtain was paper close to newspaper quality. As well, it was not possible at that time to print in full color as designed. The book was rather unattractive as it had to be done with only black ink. The cover was a faded duotone with the chosen colors in green, blue, and yellow.

The quality was honestly not good, but the results were spectacular. The initial printing was 6,500 copies and they had to be shared with no more than two or three children at a time because of the risk of arrest. A huge endeavor. Upon completion of the distribution, and upon carefully compiling the results, an astounding 1,534 children had individually put their faith in Jesus Christ. This in communist Vietnam. Nothing like this had happened in the 20 years of communist rule. (Vietnam fell under communism in April 1975.)

David truly thought that if this printing and distribution was the extent of the use of The Most Important Story, it would have been worth it all — 1,534 children who had come to faith in Jesus Christ. However, Almighty God had something very much more in store for this Gospel book.

The story in Vietnam continues to be written, and we thank God that today it is possible to print openly in full color.

What began as a secret printing used by the underground church has led to over 400 churches being established. Today, these are all self-supporting churches. The underground church that first printed the MIS grew from 30 or so cell groups to become the fastest-growing denomination in Vietnam with over 1,000 churches from the south, all the way to the border of China.

The founder and leader told us early on as the Lord exponentially grew this movement that "The Most Important Story has become the flagship ministry of the entire denomination."

All told, a miracle of God. This is only the first chapter of The Most Important Story.

Vietnam, December 1995

It began in secret, with 6,500 copies.

The first printing of The Most Important Story Ever Told was produced by the underground church in Vietnam, twenty years after the country fell under communism. The pastor who oversaw the printing had just been released from prison. The paper was newsprint. The ink was black. There were only 6,500 copies.

What happened next would set the pattern for everything that followed.

1,534
children committed to Christ
400+
churches established
1,000+
churches grown from 30 cell groups
#1
fastest-growing denomination in Vietnam
Partners in the Mission

Carried forward by great ministries.

From the underground church in Vietnam, the work spread through global missions organizations that saw what God was doing and joined in.

George Verwer, founder of Operation Mobilization
Since 1996

Operation Mobilization

Founder George Verwer obtained a copy in 1996 and raised funds for 200,000 copies to be carried on OM's floating libraries. For twenty-five years, MIS has traveled the world aboard OM ships, reaching countless thousands.

200Kinitial copies funded
25 yrsaboard floating libraries
Samaritan's Purse distribution
Since 1997

Samaritan's Purse

After observing the impact in Cuba, Samaritan's Purse partnered to retitle and distribute MIS as "The Greatest Gift of All" through Operation Christmas Child for fifteen consecutive years — joined by the Billy Graham Evangelistic Association.

80nations reached
40Mchildren served
Hong Kong MIS distribution
1997 Hong Kong

Luis Palau Association

In the months before Hong Kong's handover to China, the Luis Palau Evangelistic Association provided 100,000 copies — 20,000 for the children's crusade and 80,000 distributed across churches and evangelical organizations citywide.

100Kcopies provided
20Kused in kids' crusade
Around the World

Stories from every continent.

What follows is only a handful of the places God has carried this book — and the people He has used to carry it.

Cuba

1.7 million copies in a closed country.

From 1997, MIS was distributed across all 76 Cuban denominations — and placed in every government library, an unprecedented allowance. Fidel Castro's sister Augustina went door-to-door in Havana with 800 copies.

Egypt

Best-seller at the Cairo Book Fair.

At the largest book fair in the Arab world — 2 million visitors representing 25 Arabic-speaking nations — MIS in Arabic became the best-selling book at the close of the fair, twice.

India

15 languages. 400,000 children in one year.

Introduced in 1997 and translated into 15 Indian languages by Rev. Premdas Telly. In West Bengal alone, more than 400,000 children were reached in a single year through Bible school ministry.

Belarus

Gospel for the Chernobyl children.

Following the 1986 nuclear disaster, MIS was distributed in Russian to hospitalized children in Minsk clinics — children carrying the burden of a contamination they did not cause.

Costa Rica

Approved for the Catholic school system.

The Catholic school system approved MIS in Spanish for use in elementary classrooms across the country — reaching every child in compulsory education, ages six through thirteen.

Hong Kong

One hundred thousand copies before the handover.

In the months before Hong Kong's 1997 transition to Chinese rule, churches and evangelical organizations distributed 100,000 copies citywide — a final, urgent flood of the Gospel into a city about to change forever.

Voices from the Field

What pastors and children are saying.

Thank you for sending The Most Important Story in Bengali. Last year we reached more than 400,000 children. Through the children we are also able to reach their parents — many children as well as their parents are getting saved.

Rev. Anjan SinghWest Bengal, India

I liked the booklet because it told us about the life of Jesus. I could understand everything and like the pictures a lot — not like reading the Bible, which I don't understand.

Daniel VegaGrade 5, Costa Rica

I think that all children should be able to have one of these booklets to learn more about God and believe in him.

Juan Ignacio HerreraGrade 5, Costa Rica

All that we have accomplished, you have done for us.

Isaiah 26:12
Be Part of the Next 100 Million

Help place the Gospel into children's hands.

Every gift puts more books on more ships, in more classrooms, into more hands — wherever in the world children are waiting to hear the most important story ever told.